5 Reasons You and Your Business Should Be Podcasting

eMarketer projects that growth will continue for the U.S. podcasting audience through 2013 – 37.6 million people will download podcasts monthly, more than double the 2008 figure of 17.4 million. Podcast downloaders are expected to grow from 9% in 2008 to 17% in 2013. Podcasting as a content marketing vehicle can brand you for who you are and what you want to be known for in a very personal way. It’s you speaking to and about things you are knowledgeable and passionate about. Personal branding, charisma and magnetism in action.

Deborah Shane was named a Top 100 Small Business Champion for 2012, Top 100 Small Business Podcast 2013 and Top Small Business Book for 2013 by SmallBizTrends.com! She is the Author of Career Transition-make the shift, a personal branding catalyst, social media strategist, writer and speaker. She hosts a weekly blog and a business radio podcast with over 245k downloads. Deborah’s articles are featured on and regularly quoted in SmallBizTrends.com, Forbes.com, Entrepreneur.com, PersonalBrandingBlog.com and Monster. Engage with her @DeborahShane and visit her at DeborahShane.com