Gregg Anderson – Determining the Real Cost of your Marketing, Advertising and Sales


The key to success is being able to answer the question, How many leads and what is my cost/lead? This presentation will cover key components of a marketing plan including identifying target clients, establishing advertising and revenue budgets, and methods to measure the cost per lead.

  • What are the key components of your marketing plan 
  • Strategies for B2B and B2C businesses 
  • Annual revenue/location 
  • Annual promotional budget 
  • Techniques to measure performance & cost/lead

You know 30-50% of your promotional spend is not effective. We work with clients to eliminate the non-effective advertising while connecting your band with proven customer driven strategies. Businesses that measure ROI are 17X more likely to maintain or increase their ROI! Ref: HubSpot

Register to receive a free copy of the presentation:

To ask a question about effective advertising techniques visit Twitter: #dibsac

Anderson’s personal background is well-suited to the marketing needs of B2B and B2C businesses providing products and/or services. During his 30+-year career, Anderson has worked with both domestic and international companies in the construction, printing, electronics, medical test, manufacturing & search engine/web development industries. He has a BS in civil engineering from Missouri S&T and MBA credits from Northeastern University.


Posted on

March 18, 2015