The key to success is being able to answer the question, How many leads and what is my cost/lead? This presentation will cover key components of a marketing plan including identifying target clients, establishing advertising and revenue budgets, and methods to measure the cost per lead.
- What are the key components of your marketing plan
- Strategies for B2B and B2C businesses
- Annual revenue/location
- Annual promotional budget
- Techniques to measure performance & cost/lead
You know 30-50% of your promotional spend is not effective. We work with clients to eliminate the non-effective advertising while connecting your band with proven customer driven strategies. Businesses that measure ROI are 17X more likely to maintain or increase their ROI! Ref: HubSpot
Register to receive a free copy of the presentation: firstname.lastname@example.org
To ask a question about effective advertising techniques visit Twitter: #dibsac
Anderson’s personal background is well-suited to the marketing needs of B2B and B2C businesses providing products and/or services. During his 30+-year career, Anderson has worked with both domestic and international companies in the construction, printing, electronics, medical test, manufacturing & search engine/web development industries. He has a BS in civil engineering from Missouri S&T and MBA credits from Northeastern University.