Terry Murray – The Secret to Securing Private Investors for Early Stage Companies

Terry Murray

Private investors look for very specific things when contemplating investment opportunities with startup companies. Understanding what investors want to know, and how they make investment decisions, greatly enhances an entrepreneur’s likelihood of successfully funding their startup.

Terry Murray will share his lessons learned over fifteen years of working with investor-driven startups and Angel Investors. His presentation will explain:

The private investor mindset. 

What elements your strategic business plan must address in order to secure an introductory pitch. 

What investors look for in your pitch deck. 

How to avoid “deal killers”. 

How a disciplined, well structured strategic business plan accelerates due diligence (and why this is important). 

The attributes investors look for in management teams. 

How to calculate your company’s pre-money valuation. 

Understanding dilution.


Mr. Murray has 25 years of successful experience leading both corporate business units and investor-driven startups in global medical device, life science and technology sectors.  Mr. Murray’s corporate leadership roles include successful engagements as Vice President, International Marketing, STERIS Corp., Vice President of Sales and Marketing, Europe & the Middle East, STERIS, and VP of Sales and Marketing, Revco Technologies, Inc. (now Thermo Fisher Scientific).

Entering the startup world in 2001, Terry headed up sales and marketing for BioPhile, Inc., which was successfully sold, and served as Executive Strategist for SalesForce4Hire, LLC for six years prior to launching his own firm, Performance Transformation, LLC™.  Throughout his career, Terry’s leadership in strategy and execution has generated more than $1 billion in market capitalization growth.

Terry is the author of the ground-breaking book, “The Transformational Entrepreneur”, which was cited by the Journal of Economic Literature in 2012 for its contribution to thought leadership on strategic planning and managerial science. Since 2012, Terry has served as interim COO and CEO for three investor-driven startups. Mr. Murray is also a veteran of U.S. Naval Intelligence.


Posted on

March 18, 2015